Bill Bertolino is a vice president at S+C. Bill spent 16 years in journalism covering politics, public policy, legislation and city and state government. He’s been a reporter, a city editor and a managing editor in a variety of newsroom settings.
Bill brings those journalism skills, in-depth political knowledge and management expertise to the public-relations field, where he thrives at the constantly evolving intersection of business and public policy. He specializes in messaging, media- and community-relations, crisis PR and speechwriting. Bill provides strategic communications advice to executive leadership, and develops public-relations and earned-media plans for leading public entities, companies, nonprofit groups and political campaigns.
Bill believes in the power of storytelling and uses his journalism training to pinpoint and highlight the most compelling information about clients– whether they’re people, policies, companies or causes. His work has been published in the Arizona Republic, Arizona Capitol Times, East Valley Tribune, Orange County Register, and Colorado Springs Gazette, among other publications. He has offered his insights on a variety of TV and radio news shows. Bill has a B.A. in journalism from Arizona State University’s Walter Cronkite School of Journalism and Mass Communications.