Amanda LaRiviere is the social media and digital marketing director at S+C.
Amanda is a global and regional digital marketing leader with multi-channel brand and content strategy expertise. She has extensive experience and knowledge leading businesses through social media marketing strategy and has led multiple digital teams through large-scale corporate mergers. She’s an influential, cross-functional leader for matrix organizations and Fortune 500 customers and clients.
After spending the first part of her career living and traveling globally as an international adventure travel guide, Amanda decided she was meant to write and market those adventures. Cut to more than a decade later and she’s built a career leading social media programs in the global corporate environment. In 2012, Amanda joined Cushman & Wakefield as the Head of Social Media, driving the firm to take a holistic approach to social and digital strategy. During her tenure, she worked to develop a customized social media strategy with unparalleled growth rates, often outpacing industry competitors and ensuring the firm’s excellent reputation in digital media.
Amanda has been a digital media consultant for a wide scope of brands – driving content marketing in the e-commerce and business to business landscape, the lifestyle industry, early-stage tech start-ups and in the non-profit arena. She has been a content writer for major online marketing campaigns, several product brands and public figures. Her experience advancing internal and external communications, has led multiple corporate teams to build social strategies from scratch while additionally working to grow social media programs with an already solid foundation.